Transform your marketing with Generative AI
Kickstart your AI journey
Receive an personal plan covering:
- Core areas for your AI-marketing adoption
- Benchmark against other marketers
- Growth roadmap across 8 AI-marketing topics
Client success stories
- Content agent
- Lead generation agent
- Translation agent
Medium complexity
ASK
A European prop-tech scale-up wanted to improve their conversion copy and lead magnets to enhance their marketing and sales efforts. They faced a common problem: creating and personalizing content was time-consuming and costly. Their request to us was clear: how can we deliver valuable, brand-consistent content that boosts lead generation while keeping costs low?
SOLUTION
We developed a custom AI agent specifically for their marketing and sales teams, easily accessible via MS Teams and Slack. This AI agent generates up to six different types of brand-specific content, ranging from SEO-optimized articles to brand visuals. Built on Azure, we integrated multiple large language models (LLMs) to ensure high-quality, on-brand content. This solution not only streamlined the content creation process but also ensured ease of use in a secure, walled-off setup within their own infrastructure.
RESULT
Our AI agent simplified the content creation process, saving the team time and reducing costs. It empowered them to effortlessly produce high-quality, on-brand content. The result? An increase in lead generation, particularly MQL conversions, with personalized messages that resonated. Our flexible approach made it easy for the sales and marketing team to experiment directly with content formats.
Medium complexity
ASK
A mid-size B2B tech company, operating in 10 markets, sought our expertise to implement a generative AI solution. They needed a hyper-specific and personalized lead generation program, leveraging tens of public data points to identify and engage high-quality leads. The challenge was to design a cost-effective pilot project that would prove a shorter time to MQL, improve the quality of MQLs, and reduce the amount of manual work involved in the sales process.
SOLUTION
We implemented a generative AI solution that enriched the company’s ICPs with data from over 10 sources, allowing for precise and personalized targeting. Integrated with their Marketing Automation platform, the system automated hyper-personalized messaging, reducing manual effort and streamlining the sales process. This solution enhanced lead quality and shortened the time to MQL, proving to be a cost-effective and efficient approach to their lead generation challenges.
RESULT
In 8 weeks we build a AI lead generation agent. The pilot showed in increase in conversions from lead to MQL by 8-15x. The agent saves 50-80% time of the marketing and sales team. The success of this pilot resulted into an always-on program.
Low complexity
ASK
Two €1bn companies, together operating in 30+ markets, spent quite some time and budget on translations. They ask us for a pilot to proof that AI translation can save time and money while keeping brand consistency and quality of content translations.
SOLUTION
We create a simple web interface for content input and output. We trained the AI translation on brand tone of voice and client provided golden standard of translations. We created an accuracy score (akin to Cosine Similarity) to prioritze training and help finetuning. With simple feedback loops, we refined AI output.
RESULT
Our AI translation agents achieved 95% time savings, with 85-95% translation accuracy, and reduced costs by 70-90%. Clients can add more languages and content formats quite easily with our set up.
Medium complexity
ASK
A European prop-tech scale-up wanted to improve their conversion copy and lead magnets to enhance their marketing and sales efforts. They faced a common problem: creating and personalizing content was time-consuming and costly. Their request to us was clear: how can we deliver valuable, brand-consistent content that boosts lead generation while keeping costs low?
SOLUTION
We developed a custom AI agent specifically for their marketing and sales teams, easily accessible via MS Teams and Slack. This AI agent generates up to six different types of brand-specific content, ranging from SEO-optimized articles to brand visuals. Built on Azure, we integrated multiple large language models (LLMs) to ensure high-quality, on-brand content. This solution not only streamlined the content creation process but also ensured ease of use in a secure, walled-off setup within their own infrastructure.
RESULT
Our AI agent simplified the content creation process, saving the team time and reducing costs. It empowered them to effortlessly produce high-quality, on-brand content. The result? An increase in lead generation, particularly MQL conversions, with personalized messages that resonated. Our flexible approach made it easy for the sales and marketing team to experiment directly with content formats.
Medium complexity
ASK
A mid-size B2B tech company, operating in 10 markets, sought our expertise to implement a generative AI solution. They needed a hyper-specific and personalized lead generation program, leveraging tens of public data points to identify and engage high-quality leads. The challenge was to design a cost-effective pilot project that would prove a shorter time to MQL, improve the quality of MQLs, and reduce the amount of manual work involved in the sales process.
SOLUTION
We implemented a generative AI solution that enriched the company’s ICPs with data from over 10 sources, allowing for precise and personalized targeting. Integrated with their Marketing Automation platform, the system automated hyper-personalized messaging, reducing manual effort and streamlining the sales process. This solution enhanced lead quality and shortened the time to MQL, proving to be a cost-effective and efficient approach to their lead generation challenges.
RESULT
In 8 weeks we build a AI lead generation agent. The pilot showed in increase in conversions from lead to MQL by 8-15x. The agent saves 50-80% time of the marketing and sales team. The success of this pilot resulted into an always-on program.
Low complexity
ASK
Two €1bn companies, together operating in 30+ markets, spent quite some time and budget on translations. They ask us for a pilot to proof that AI translation can save time and money while keeping brand consistency and quality of content translations.
SOLUTION
We create a simple web interface for content input and output. We trained the AI translation on brand tone of voice and client provided golden standard of translations. We created an accuracy score (akin to Cosine Similarity) to prioritze training and help finetuning. With simple feedback loops, we refined AI output.
RESULT
Our AI translation agents achieved 95% time savings, with 85-95% translation accuracy, and reduced costs by 70-90%. Clients can add more languages and content formats quite easily with our set up.
Three reasons for choosing HelloMarketing.ai
Clear and modular program: Our approach is created by marketers for marketers and simplifies your team’s Gen AI transformation. We offer tools for AI-marketing business case, priority mapping across use cases and custom AI engineering.
For marketers by marketers: Our team consists of AI savvy marketers and AI engineer with marketing affinity. Our use cases deliver no-nonsense implementation and tangible business results.
Your team in the driver seat: We love to co-create AI marketing agents together. We aim to help your team with our hands-on experience, workshops, training and video tutorials.
Our step-by-step approach
HelloMarketing.ai provides a structured path with proven playbooks to integrate generative AI in your marketing operations
- Discover (1-4 weeks)
- Pilot (4 -12 weeks)
- Scale (3 – 12 months)
- Discover (1-4 weeks)
- Kickstart your AI journey by prioritizing use cases
- Built genAI skills with training and business case definition
- Set up a nimble genAI learning framework with policy and tools
- Pilot (4 -12 weeks)
- Launch a well-defined pilot with approved business case and KPIs
- Get data-driven feedback to develop a value-based roadmap
- Define a detailed business case, understanding all business benefits
- Scale (3 – 12 months)
- Run well-defined sprints to integrate AI-agents and workflows in your team
- Design a team transformation journey for inclusive growth
- Define AI governance to ensure overall strategic alignment
Discover
Discover
Objective
Start your team journey into AI marketing. Let’s co-create your focus with our priority mapper, team training and business case calculator.
Approach
Pilot
Pilot
Objective
Validate the business value of AI-marketing. We start with targeted pilot projects, learning and iterating as we go. This is where theory meets practice—proving the impact of AI on your marketing efforts.
Approach
Scale
Scale
Objective
Scale for more impact and transform your marketing operations. We co-create monthly sprints and review each month our learnings. We focus on AI marketing team transformation. This isn’t just process but also AI marketing integration in your tools and tech stack.
Approach
Discover
Objective
Start your team journey into AI marketing. Let’s co-create your focus with our priority mapper, team training and business case calculator.
Approach
- Kickstart your AI journey by prioritizing use cases
- Built genAI skills with training and business case definition
- Set up a nimble genAI learning framework with policy and tools
Pilot
Objective
Validate the business value of AI-marketing. We start with targeted pilot projects, learning and iterating as we go. This is where theory meets practice—proving the impact of AI on your marketing efforts.
Approach
- Launch a well-defined pilot with approved business case and KPIs
- Get data-driven feedback to develop a value-based roadmap
- Define a detailed business case, understanding all business benefits
Scale
Objective
Scale for more impact and transform your marketing operations. We co-create monthly sprints and review each month our learnings. We focus on AI marketing team transformation. This isn’t just process but also AI marketing integration in your tools and tech stack.
Approach
- Run well-defined sprints to integrate AI-agents and workflows in your team
- Design a team transformation journey for inclusive growth
- Define AI governance to ensure overall strategic alignment
We’d love to make AI work for you
Curious about our in-depth experience and advanced, intuitive genAI solutions? Looking for guidance to design your team transformation?
Discover how we can help. I’m excited to share my insights with you.
